Changing the face of finance,
for good.

By helping financial services and technology organisations grow sustainably and inclusively, to deliver stronger results and lasting value for their clients and stakeholders.

Blake Joel photo

Trusted by leading organisations

Blake Joel photo

Strategy Consultant & Board Advisor

Joel helps organisations innovate their finance and business support models, so they can be more inclusive and sustainable.

His core expertise is found in helping client partners leverage over 20 years of experience, AI-powered technology and real-life intelligence,  to evolve access to investment and lending finance whilst reducing risk, maximising ROI and improving sustainability.

His distinctive insights and pragmatic methodologies are highly sought-after by board and senior executives seeking to balance commercial growth and sustainable impact.

International Keynote Speaker and Moderator

Joel sits at the convergence of diversity, data and digital innovation, with a primary focus on the finance and technology sectors across the world.

He was recognised as one of the UK's Top 50 Most Influential Black Voices in UK tech, has collaborated with global technology and corporates firms, and has been featured across numerous media sites and podcasts.


Blake Joel photo

Business Leader and inspiring entrepreneur

Joel is an innovator in the world of sustainable finance, uniquely merging lived experiences, with significant commercial and strategic acumen.

With a remarkable track record, Joel has been the trusted advisor to influential policy makers at No. 10 Downing Street, through to global blue-chip corporations and government institutions.

His authentic presence on international stages, alongside his down-to-earth and honest insights, underscores his unwavering purpose to advancing global responsible business.

He was awarded OBE for Services to Business Support and Enterprise in 2016.


"Joel is a credible business leader and entrepreneur, who uniquely combines a purpose for positive change with a clear commercial focus. He is also a pleasure to work with!"

Julie Baker

Head of Enterprise and Partnerships and Climate Change
NatWest Group

Julie Baker photo
Aaron Reid photo
"Joel is flexible and innovative and able to draw upon a broad network and specific experience, that makes him an excellent business partner!"

Aaron Reid

Director of Sustainability
Morgan Sindall

Debbie Chilton photo
"Joel delivers with passion, energy and a sense of humility, in a truly authentic way. If you are considering working with Joel, I firmly believe that you will benefit as a result!"

Debbie Chilton

Branch Manager,
Handelsbanken (Hertford)

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